It can be hard to come up with new and creative ways to market your business when you’ve been doing it for a while. The creative juices might not flow like they once did and a residual income business owner may feel that they are running out of steam when it comes to promoting their business.

A technique that some folks like to use in order to get their mind racing with ideas again is to take a working day off. A working day off is where you get out of the house in order to break up the redundancy and routine of your everyday business practices in order generate some new ideas for your organization.

A working day off could find you going on an excursion around the town in which you live in order to observe the things around you. This includes looking out for marketing messages that cover your neighborhood as well as how local shop owners perpetuate their brand.

Promotion inspiration can come from all types of places and images when you are out and about. You could be in a restaurant and see something in the design of the menu that prompts you to jot down ideas on how to deliver the news about the goods and services you offer.

I can remember about 8 months ago when I went on a working day off and I went to a local street fair. As I observed the vendors and all the tricks and techniques they used to get people’s attention I was drawn to a singer/songwriter that was selling his CDs.

This singer got people’s attention by making up songs about people on the spot. He used his talent to sing about what a person was wearing or what they were eating.

This technique got people’s attention a he was able to sell more CDs. This strategy taught me a lesson about marketing personalization and it is definitely something that we all can use in promoting our residual income business.

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