Effective Ways to Promote Your Interior Design Business on Social Media
With billions of active users, not promoting your business on social media is a mistake. The interior design business climate is very competitive, with new businesses springing up all the time. To make sure you get noticed, and to attract and retain customers, you need to be active on social media. But how do you promote your business on social media?
Here are some effective tips.
Use More Video Content
On social media, videos gain traction. People are more likely to watch a video than read. So, if you want to get noticed, use more video content.
Posting video content can mean many things, including behind-the-scenes footage of your meeting with a new client, an educational video on how to choose a wardrobe or a video montage of a member of your team sketching interior design ideas.
Whatever videos you choose to post, make sure they’re interesting, of high-quality resolution, and appropriate.
Use Existing Customers
Your existing customers can be a valuable asset when it comes to promoting your business on social media. People are more likely to patronize services other people they know vouch for, and potential customers typically look for reviews.
So encourage your customers to post photos or videos of projects you complete for them with positive reviews on their social media channels.
If they’re unwilling or simply too busy to post photos and videos or write a review, you can still ask them to simply repost, retweet, and share your own content instead.
It all goes a long way.
Hire an Influencer
A highly effective way to promote your interior design business is by working with an influencer.
An influencer is a person with a large social media following who can promote your business to their followers. If you hire an influencer with 50,000 Instagram followers and they post about your business, you’ll get instant exposure to their entire audience.
But be careful to only pick someone popular in your niche and whose followers are likely to be interested in your services. Also, make sure they have a good reputation. Partnering with a problematic influencer will cause you to lose instead of gain customers.
Run a Social Media Contest
People respond to contests because everyone loves free stuff. A social media contest is a great way to get people interested in your interior design business.
Think about what you can give away that would be valuable to your target audience. It could be a gift certificate, a piece of furniture, or even a free interior design consultation.
To sweeten the pot for yourself, you can also make the contest entry require that participants follow your social media account and share the contest with their friends. This way, you’ll not only get more followers but also more exposure.
These are just a few of the ways you can promote your interior design business on social media. With billions of active users, you can’t afford not to be active on social media. Use these tips to get started.